Basic knowledge in the field of economics-managerial disciplines

The course aims to provide students with useful knowledge to develop specialist skills in designing socio-economic development processes based on cultural heritage. To this end, after a short framing of the reference normative context, it aims at highlighting the main value components of cultural heritage and the peculiarities of its valorisation processes (typologies, stakeholders, management models). Finally, the course offers methods for  the design and planning of economic interconnections between cultural resources and local development

Lessons and case studies

Oral test. The oral test will last approximately 20 minutes and will be used to verify, through 4 questions, the knowledge acquisition about the economic valorisation of cultural heritage and the methodology for designing a system for cultural enhancement and local development. The assessemnet will also consider: clarity; logic capacity; coherence with the theme and the ability to synthesize. Students will pass the test if they are able to answer at least 3 questions sufficiently.

The course consists of two modules:

I – Cultural Heritage Valorisation Processes: Cultural Heritage and its values; The economic value of cultural heritage; Policies, Stakeholders and Management Models

II – Designing a local system for cultural heritage valorisation: Cultural Heritage and Local development: prevalent models; Defining the strategy and the objectives of the cultural heritage valorisation; Assessing the financial sustainability; Defining the governance form and its organisational and operational structure.

Imperiale F., Processi di valorizzazione del patrimonio culturale e sviluppo aziendale, Cacucci, Bari, 2006, Papers in “materiale didattico” section of the teacher’s online message board, provided by the teacher during the lessons.